The sports betting division of NeoGames, BtoBet, and the online gaming and lottery platform provider PlayAlberta have signed a new partnership agreement. The parent firm just released its second quarter results, showing consistent growth and good prospects for its business, and this acquisition marks the brand's entry into the lucrative Albertan market.

PlayAlberta has contracted with BtoBet to provide its digital sportsbook and related technologies. Therefore, the former will provide the latter with its unique fully-managed sportsbook technology, which will significantly enhance the operator's betting offering.