eSports betting is a growing market in the UK. According to the latest survey, 1.2 million adults in the UK watch competitive eSports games and tournaments. 

Over the years, the eSports industry in the UK has grown through proper media publicity and the internet. eSports used to seem like a hobby that people could drop after a certain age, but the British eSports Federation is aiming to promote the sector as a sport-like activity featuring skills and mastery that people should be invested in. It launched an eSports BTEC qualification with Pearson and runs the British eSports Student Champs in schools and colleges.