It all depends on what kind of sportbook you run and what you feel is more important in running your sportsbook. Since most of my clients are Chinese, I use a PPH that has better odds on Asian sports leagues which is why I use SportsBettingSolutionAsia.com. On top of that, I run a lot of different promotions for different sports. So I need a pay per head software that lets me profile and group certain types of players so I can create specific sportsbook promotions for them. Doing it that way has increased my betting handle by at least 10%.

For me its the betting lines. My provider gives me great odds which are popular among my players. I have a few players tell me that they stick to my book because of the lines. I do move them as needed but its the base odds that they usually talk about.

@keithc I stay with mine for the same reason. The lines are reliable and offer good value without taking out too much risk on my end. I match that with some good bonuses and everything works perfectly. Never need to worry about lines and I think that is the biggest concern I have, especially since I do not have any professional oddsmaking or handicapping experience.

Yes, good lines will ensure that your sportsbook is profitable in the long run. That's why bookies always win, based on this article: https://blog.priceperplayer.com/2018/12/13/pay-per-head-bookies-always-win/.