Fanatics is a household name in the world of sports apparel and fan gear, and they also sell a wide variety of sports memorabilia and collectibles. However, the company has been planning its foray into the sports betting market for some time now.
The debut of Fanatics's first retail sports-betting store marked the beginning of such an initiative. Only one retail location, FedExField in Maryland, is live with the company's retail betting services currently. However, the company has not abandoned its goal of expanding across the entire state of Nevada and entering other states where sports betting is legal.
I wish someday there will be land-based Casinos in Georgia. Maybe someday it will come true.
Fanatics launched its sporrtsbook in Massachusetts in time for Game 5 of the Celtics vs Heat series. However, it is only available to customers of the brand who are already in the company's database.
A bookie pay per head solution saved my sports betting business.
A good decision for the company, as it does open a whole new customer base for them.
Getting my daily dose of Sports Interaction and Betting News, and I'm good to go!